SPATIAL VIDEO MAPPING & DIGITAL ARCHITECTURE

We build custom visual ecosystems for premium events, product launches, and architectural spaces. Directed by multimedia artist Nicu Popescu, the studio transforms physical structures into unforgettable immersive spectacles that elevate your brand narrative.

→ CONTACT STUDIO

// VIEWPORT_01 // ARCHITECTURAL MAPPING STUDY: HOUSE OF THE WEIMAR REPUBLIC, GERMANY. PROPOSAL FOR GENIUS LOCI WEIMAR.

// SYSTEM_FRAMEWORK // 01

AMBIENT ARCHITECTURAL CANVASES

We write custom GLSL shader and p5.js runtime engines that map complex data directly to site-specific architecture. From massive outdoor building projections to interior dome environments, we output flawless high-resolution systems built to scale.

// SYSTEM_FRAMEWORK // 02

INTERACTIVE BRAND ENVIRONMENTS

We turn commercial spaces into touch-free responsive fields. Deploying localized edge-computing nodes (Raspberry Pi 5 modules) and advanced computer vision tracking, audience skeletal movement and scale are mapped directly to generative visual parameters in real time.

// SYSTEM_FRAMEWORK // 03

COGNITIVE SYSTEMS INTEGRATION

We eliminate the friction of multi-vendor live setups. By bridging our real-time algorithmic visual assets directly with data-driven sonic software architectures (OSC pipelines to SuperCollider), the morphology of the graphics dynamically plays the audio landscape.

// STUDIO_FOUNDATION

APPLIED GENERATIVE DESIGN meets EXPERIENTIAL SCALE

STUDIO NICUP anchors commercial spatial activations in rigorous computational systems. Our generative software engines and custom code structures have been engineered and deployed across elite immersive environments globally—including 360° dome installations across Germany (Hamburg, Bochum, and Jena Planetariums under the Herbert W. Franke Foundation), curated public architectural screens in Spain (including the Azkuna Zentroa atrium for the Bideotikan Festival), large-scale facade showcases at Oodi Helsinki, and high-density commercial urban screen matrices across major Romanian metropolitan centers.

We deliver robust, technically audited digital systems built to command public space and scale flawlessly across any physical or digital canvas geometry.

// FIELD_DEPLOYMENTS // COMPUTATIONAL_CANVASES

[ GERMANY ] Immersive fulldome system deployments across German planetariums.

[ SPAIN ] Daylight architectural canvas integration at La Perrera, Bilbao.

[ SPAIN ] Curated interior atrium screen installation at Azkuna Zentroa.

[ FINLAND ] Large-scale public architectural facade showcase at Oodi, Helsinki.

[ ROMANIA ] Curved public urban screen deployment via Artcrush Gallery, Craiova.

[ ROMANIA ] High-impact metropolitan digital canvas scaling, Bucharest.

// HARDWARE_NODE // COMPACT, SELF-BOOTING EDGE CORE ENGINE RUNNING LOGICAL RASPBERRY PI 5 COMPUTATION BOARDS.

// INTERACTION_LOOP // SYSTEM FIELD DEPLOYMENT USING THE CAPTURED NODE FOR REAL-TIME SKELETAL POSE ESTIMATION.

// LAB_VALIDATION // UDK BERLIN PRESENTATION VALIDATING THE IDENTICAL EDGE NODE ENGINE IN HIGH-DENSITY EXPERIMENTAL ENVIRONMENTS.

// PROJECT_INITIALIZATION

DEPLOY AN ENVIRONMENT

Planning an upcoming product launch, luxury experiential activation, or public architectural commission? Drop our team a brief. To accelerate staging, please include your initial system requirements:

// EXPECTED_PARAMETERS

CANVAS: Architectural Facade / Immersive Dome / Public Atrium & Urban Screen
RUNTIME: Pre-Rendered Media / Local Real-Time Interactive Node
LOCALE: Target Site Geometry & Deployment Timeline

→ EMAIL: STUDIO@NICUP.ART

→ INSTAGRAM: @STUDIO.NICUP